Progress: 7/9
Ads are optional (start small)
Ads amplify what already works — they don’t “fix” a weak funnel.
Before you spend money
- Your opt-in must work and redirect to /thank-you
- Your tools page must be clear and trustworthy
- You must track clicks (at minimum)
Beginner ad rule
- Start with a small daily budget
- Test ONE audience + ONE message
- Measure opt-in rate before you scale
If you’re not sure yet — skip ads for now and focus on Step 9 (social traffic). That’s safer and usually free.